But, like, what is it anyway?
User experience design is a human-first way of designing. It considers the way style and function work together to influence the overall experience that a user has when interacting with a product. While it applies to physical products, we most commonly discuss it as it relates to websites, apps, and social media.
User interface design refers specifically to the look and feel, the presentation and interactivity of a product. In relation to websites and apps, the focuses is on the external and public-facing, on the ways in which a visitor uses and engages with a digital product.
The importance of applying UX and UI design to your products is two-fold. From the perspective of the user, it makes for a more enjoyable and convenient experience, meaning longer visits, more retention, and greater likelihood of a conversion. From the perspective of your business, employing intelligent UX and UI means a more controlled visitor experience and more effective calls to action.
UX and UI are complimentary and often-confused elements of modern digital design. Once awash in lifeless, static websites, the internet is now a platform for interacting with–not just promoting to–your potential customers. If you’re developing a new site, UX/UI considerations should help to guide your ultimate design and functionality. And if your website or app was developed without an eye toward user experience and user interface, we can help you incorporate the most modern strategies to make your digital property more effective.
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