Whether or not your business resides online, search engine optimization has become an indispensable part of customer outreach. We can bring you to the top of the search field.
Search engine optimization, or SEO, is the process of tailoring your website, social media, and overall online presence to achieve higher rankings on major search engines like Google and Yahoo. Through effective SEO practices, you can see a major bump in search rankings, often moving to the top of the search field for specific keyword searches. It may feel like it, but it’s not magic. SEO practices include changing the content of specific web pages and posts, including keywords that will lead your audience to your site, using incoming and outgoing links to existing online content, making all your web domains convenient and easy to use, and tinkering with the underlying code.
Why does SEO matter? Increasingly, the internet is the first place that potential customers go for general information, to learn about products and services, and to initially engage with businesses. Far and away the most important channel through which these customers find websites is search engines. For many people, virtually everything they do online starts at a search engine. And over the last decade search engine rankings have become akin to internet recommendations. If your company or organization is buried on a deep search ranking page, there are thousands of potential customers who aren’t learning about what you have to offer.
According to Forbes magazine, “between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online.”
“Joshua Guerra, CEO of marketing firm BIZCOR says ‘As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.'”
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